The new project is regarding improvement in the systems and technology used in the business at present. The report has come up with the findings that the project is highly beneficial for the company in terms of profitability. Citigroup is the largest financial services provider in US and one of the leading financial services company in the world. The company is re-branded in 2007 and is now called as Citi. The company is based on New York City of US. It is formed by the merger of Citicorp and Travelers Group.
Citigroup is being recognized as the largest company in the world as per Forbes in 2008. It also has a customer base of over 200 million. The business of the company is divided into three in order to enable specialized services for the customers. The three groups are Global consumer, Global wealth management and Institutional clients group. "Citi is organized into three major business groups - Global Consumer, Institutional Clients Group, and Global Wealth Management. " (How Citi is organized, 2007). Here the company plans to implement a project in which they focus on undertaking an up gradation in their computer systems.
The new project is aimed at providing improved and speedy services for the customers. The company is very keen on providing services to the customers strictly on the basis of their needs. Inconvenience for their customers is something that the company cannot afford to happen. The company has thus come up with the idea that, for speeding up the process the systems in the company has to be improved and upgraded. This report looks into the various areas regarding the implementation of this project.
The relevance of focusing extremely on customer needs is being discussed on the basis of Citigroup. It is explained in the report about the link between the goals and objectives of the company and the new project proposal. As the company is highly focused on the customer needs the new system will enable them to deliver even better quality results
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