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Omni-Channel Retail Marketing

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The way the customer's shop has changed recently since the shoppers combine many retail channels to get the best overall range, convenience and value for themselves. The suppliers and retailers are preparing themselves for the inevitable changes, opportunities, and challenges. The report reviews the use of the business management inclusive of Omni-channel retail marketing in the Aldi discount supermarket and checks at the importance including the upcoming trends while comparing it with the other retailers in the same industry (Ghezzi, 2015). The report examines the major principles and the concepts that are associated with the Omni-channel retail marketing, use of technology in supply chain and the organizational management.

Furthermore, it checks on the models, theory and the practices that cover the management and the staff in the organization while checking at the difference between the management and the leadership. Notably, the report examines the aspect that influences the systems and the structure of the organizations, the processes employed in managing the people and the effects of the management on the behavior of the organization. (Ghezzi, 2015). The Aldi discount supermarket is known to be the best supermarket globally when it comes to its structure and the systems of the management compared to its competitors.

All the companies around the globe are now shifting to Omni-channel retail marketing for them to acquire more customers and also sell many products. The Omni-channel retail marketing arrangement of Aldi discount supermarket has outsourced almost all of its manufacture and hence, they work with above 1,000 autonomous plants globally who manufacture the products in all the 61 countries inclusive of Australia, New Zealand, the UK, and China (Duscha, 2015).

Therefore, supply chain and logistics management remain the critical issue for the efficient supply of the accessories, footwear, and apparel to all the consumers and all other supermarket products.

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preview essay on Omni-Channel Retail Marketing
  • Pages: 11 (2750 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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