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The Meaning of the PEST Analysis for the Newspaper Industry

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The analysis shows that political factors are promoting the newspaper industry in the developed economies as the governments offer subsidies to the newspaper industry. However, the changes in economies like in America retailing and changes to broadband connection inhibit the newspaper industry in developing economies. Moreover, the economic structures, global economic recession, and the dependence on advertising limit the newspaper industry. The social factors where most young people and the general society is shifting to online news and advertising demean the newspaper industry. Ultimately, the technological factors that include the increased use of the internet, digital advertising, and electronic communications limit the development of the newspaper industry in the developed economies.

As such, the newspaper industry is under siege in the developed economies. The Guardian offers wholesome news relating to international news, politics, entertainment, culture, and sports. It attracts international recognition for quality and independence in reporting and groundbreaking digital innovation. The Guardian is currently the newspaper of the year and has been the best newspaper site in the world. After the Second World War, the Guardian became one of the important ways to spread democracy among the Allies.

The Guardian Weekly has more than 200,000 readers in over 100 countries. The newspaper covers global events and addresses the plight of the marginalized and poor. Readers can get free delivery of the newspaper each week, wherever they are in the world. Readers can also access the digital edition of the paper on the internet. Guardian writers are free to present the truth unconditionally without the interference by shareholders or any external forces. The Guardian has an internal ombudsman who responds to the complaints and corrections.

On the other hand, The Guardian is not available in all countries and in different languages. It faces numerous accusations on biased criticism of Israeli government policy and discrimination against Hasidic Jewish.

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