The focus will be directed towards enhanced customer service which will be delivered by a broader team with a prior track record of success. The value proposition of the company is also directed towards serving the targeted customers. It will be focused on how it can help in differentiating and positioning itself within the marketplace. Thus, it is my prime priority to establish a set of benefits or values which will be promised towards delivery. For example, BMW promises “ the ultimate driving machine” (Kotler, 2010, p. 9). The value proposition of the company should be aligned with respect to different brands too.
The companies must be designing a robust value proposition which will provide them with the opportunity to reap the maximum advantage with respect to revenue in their respective target markets (Todaro, 2007, p. 33). This will be done by constructing a web page introducing the services after a welcome note. My target will be in the broader selection of the services designed in such a way that will be targeted towards reducing the costs and oversimplifying the customer operations. The focus will be also made on the provision of improved quality as well redundancy provided through operations of a multi-plat.
The focus will be directed towards enhanced customer service which will be delivered by a broader team with a prior track record of success (Gay et al. , 2007, pp. 101– 102). Proper Marketing Management Marketing management can be regarded as the science and art of selecting target markets and simultaneously creating target markets as well as building a profitable relationship with the target markets. As a marketing manager, my chief focus will be on finding, attracting, keeping and growing target customers through the creation, delivery, and communication of superior customer values.
The marketing management techniques are also dedicated to designing strategies that will act as a solid foundation for building profitable relationships with the target consumers. The prime marketing strategy in proper marketing management is a mix of product, selling, marketing, and social networking concepts (Wrenn, 2004, pp. 25– 26). Proper marketing management of the website also requires the vital aspects of the site and then the actions are determined for improving the performance.
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