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Recommended Strategy to Senior Executives of the Motorcycle Company

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The senior executives should realize that maintaining business sustainability in the long term is the important objective for the organizations. On the other hand, creating some brand awareness on the mind of target customers for the newly developed motorcycle would serve short term needs of this motorcycle company. It is impossible for the organization to achieve huge success through this product differentiation strategy at the initial point of time. The senior executives should try to adopt advanced technology in business processes. In addition to this, the senior executives need to be encouraged by the project managers to increase the performance of workforces.

Two important resources are required to meet these long term and short term objectives. One is manpower resource and other is a technological resource. Quality of engines will determine the quality and longevity of newly developed touring class bikes. The organization need to hire a professional technical consultant to maintain the high quality of these motorcycles. Implementation of advanced technology will help the organization to introduce the most advanced and automated touring motorcycles. It will increase the comfort level of the riders during a long trip.

On the other hand, it is important to motivate the entire workforce to communicate with the upper level of the organization (Collier & Evans, 2011). Effective communication within the departments of the organization will enhance the decision-making process. The effective decision-making process will ensure significant strategy development. Maintaining business performance and growth of old and existing products is also important for the organization. The organization already has developed a potential client base for its existing products. It is quite difficult for the organization to shift this customer segment to the newly developed motorcycle.

Implementation of product life cycle tool will help to judge the effectiveness and demand of the existing product.

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