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Models of Communication

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Formation of theory does not depend only on the research conclusions but also on ideas, bringing down the research topic to a ‘ specific element’ , research, hypothesis, assumptions and literature review (Chaffee, 1996, p. 20). Hence, the process involves removing the various different aspects of the research topic and identifying one specific aspect of the topic for research. The author Chaffee has done an excellent job in touching and explaining every possible aspect of the research process. According to the author, theorizing needs the great amount of focus and sharp intellect as it involves analysis of every aspect related to the research topic, time and effort.

Importance Of Research QuestionCommunication researchers have the ability to manipulate the target audience into agreeing to the message or idea they are proposing. Hence, to avoid manipulation, it is important that the ‘ research question’ should have benefit and goodness of the society at its core (Stacks & Salwen, 1996, p. 8). The research questions are extremely important part of the research process as they analyze and help the researcher in deciding the value, aesthetics, appropriateness, and benefit of the communication research (Stacks & Salwen, 1996, p. 8).

Hence, the concept of ‘ questions of policy’ comes into existence. Questions of policy help people working in mass communication field to conduct the research in an ethical manner (Stacks & Salwen, 1996, p. 8). The purpose of the research question is to stop people working in mass communication and media from communicating a harmful idea or thought in order to gain profits for themselves. Communication research is not something that is done for individual satisfaction or for personal interest. The information learned or the observations made during the research should help people to improve the quality of their interaction and communication.

It should help people to lead a better life and enhance their communication skills.

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