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Media Culture Studies - Fandom

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For one to become a member of such a group, he or she was to provide research papers related to the movie. The fandom of the film collected articles related to the Lord of the Rings and printed them in their magazine. Additionally, “Media Fandom and Audience Subcultures” (198) claims that the real fans of the movies such as the Lord of the Rings have the habit of watching it again and again in order to encode every detail about the narrative. According to “Media Fandom and Audience Subcultures” (191), the interaction between fans and the media results in creation of a society with new cultural experiences; some of the fans mimic some things done by characters in the movie the Lord of the Rings.

In connection with this assertion, Reid (4) claims that the time spent by the fans in watching their movies of interest results to culture jamming; according to Reid, majority of the Lord of the Rings fans dress up as characters from the LOTR despite the dressing being very unique in a given society. Some of the fans also have some play groups that entertain people by representing fictional characters of the movie through costumes and accessories.

From this assertion, one can deduce that the fandom in the media is taking costumes to the next level. The power of the public sphere employed by fans is signified by the use technology in practicing the freedom of expression and socialization as outlined by Jiirgen Habermas’ article (Habermas 73). The number of fans for the Lord of the Rings has increased enormously as a result of the use of mass media as advertising.

It is through mass media and advertisements on social media sites that many people have learned about the Lord of the Rings. Currently, majority of the fans portray their culture-competence through sharing their views and interests concerning the movie on social media websites. According to Shefrin (273), fans share their respective interpretations of movies such as the Lord of the Rings via social media sites. Additionally, the article asserts that it is through social media that fans express their knowledge about a given narrative. Some of the most popular fan sites today include “TheOneRing. net” that was started as a movie news site.

It however gained in prestige with time as the movie rumors started becoming reality. One of the things that also led to the rise of this site was the contribution of the filmmakers; the filmmakers tolerated as well as actively supported the fansites. TheOneRing. net is the most renowned site and probably the main contributor for the popularization of the term Ringers.

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