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McLeod Brings Change to Coles Supermarket

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Coles Supermarkets Australia Pty Limited is a multinational retailing corporation based in Australia and it is under the ownership of Wesfarmers. It was established in 1914 in Melbourne by George Coles, and it currently operates over 801 supermarkets all over Australia. Additionally, the company has over 100,00 employees, and alongside its greatest competitor (Woolworths), it covers over 80% of the market of Australia. The company has an online shopping link called the Coles online, and from 1986-2006, it was under Coles Myer limited. After the acquisition of the Coles Group by Wesfarmers in November 2007, the company underwent a series of underperformance, and the supermarket's chain was regarded as shabby and tired.

As a result, the hiring of Ian McLeod, and the investment of $100 million by Wesfarmers started a series of transformations in Coles Supermarkets. These included the replacement of refrigeration units, cleaning up of worst stores, faulty checkouts and the introduction of leadership development programs. Regardless, the primary focus has been on establishing up to date business processes and systems, and it has started with the overhauling of supply chain and the reduction of distribution centers.

Additionally, there have been cuts in the range of items for sale, which form part of transformations that have led to focused delivery and lower production costs. The key to future growth of the company is its label products offered at separate prices, and the recent focus is on the enhancement of the reputation of Coles’ group as a new food provider and transforming the shopping experience of the supermarket. As an external consultant, I wish to assist McLeod on the project of implementing changes in Coles in line with the improvements of communication within the organization.

This ranges from making changes to the communication networks and systems to transforming the chains of distribution used in Coles’ supermarkets. I will offer the relevant knowledge and expertise in assisting the business towards attaining its objectives and solving its problems.

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