Multinational decision making involves quadrants where managers are required to make decisions basing on the differences existing between national markets and operating environments. A company using the multi decision making strategy lays major emphasis toward the primary and national differences existing in their markets and productions, therefore, adopting an approach of decision making which entails marketing strategies from one country to the other in accordance to the differences of customers taste and preferences in the specific countries. Moreover, these companies are also forced to adopt industry characteristics of different countries and the government regulations used in each country to place themselves in a position where they can directly benefit from their expansion exercises in the region (Harzing, 2000).
Therefore, the form of decision making made by these companies is always decentralized and related to foreign operations as it was more opportunistic for the companies that when the process of decision making is centralized in all markets and foreign countries. A good example here is the use of Heineken Company which perfectly blends into the international markets of different countries as they provide classic choices for their customers in each and every country they decide to make an expansion in.
The best strategy that can be applied by such companies faced with multi decision making involves the adoption of the multi-domestic strategy in the operations. This strategy involves entering or moving towards internationalization through the use of local products which are domestically made through such channels like conducting good marketing campaign on the product or services to attract audiences both within and outside into purchasing or ordering for the purchase of the product.
Moreover, it also involves channeling the production process to suit the different needs of the targeted audiences in different areas or different countries.
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