Facebook Pixel Code
x
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Marketing Strategy of Softxpand Software

This is a preview of the 10-page document
Read full text

The companies must reanalyze its marketing strategies and product strategy. As a result of business environment complexity even a small decision involves various stakeholders. Project management involves putting into practice skills knowledge, techniques and tools to meet the expectations of all involved stakeholders. Each project’ s success is measured in terms of the quality, time and cost. In some cases this factors can be adjusted within the period of the project to ensure successful completion of the project within the allocated time and resources in form of cost and staff (Enterprise pm n.

Therefore a project has to start and end at specific period of time, using specific resources to attain a specific objective n. Major stages of a project are initiation, planning execution, control and closing. Project management helps the company to plan, organize and implement its activities in an organized manner using the available resources, project manager must have management skills, communication skills, risk mitigation skills, procurement skills, time and cost management skills as well as integration skills n. The development and implementations of a marketing strategy like any other project requires time, resources and measurable objectives.

The project team will be based at the mainframe headquarters. The team will consist of five members. Members will be drawn from marketing department, product development and innovation, finance department and human resources department. The project will be funded by the company. The stakeholders will be the Mainframe, company appointed partners as well as distributors across the globe. This will paper will analysis a project aim at developing a marketing strategy for Softxpand. Mainframe, like any other company, is seeking to increase its market share in a competitive business environment.

Its competitors for Softxpand are NComputing, MPS and conventional computers in a company.

This is a preview of the 10-page document
Open full text
Close ✕
Tracy Smith Editor&Proofreader
Expert in: Marketing, Macro & Microeconomics, Finance & Accounting
Hire an Editor
Matt Hamilton Writer
Expert in: Marketing, Business, Human Resources
Hire a Writer
preview essay on Marketing Strategy of Softxpand Software
WE CAN HELP TO FIND AN ESSAYDidn't find an essay?

Please type your essay title, choose your document type, enter your email and we send you essay samples

Contact Us