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Marketing Strategy of Softxpand Software

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The companies must reanalyze its marketing strategies and product strategy. As a result of business environment complexity even a small decision involves various stakeholders. Project management involves putting into practice skills knowledge, techniques and tools to meet the expectations of all involved stakeholders. Each project’ s success is measured in terms of the quality, time and cost. In some cases this factors can be adjusted within the period of the project to ensure successful completion of the project within the allocated time and resources in form of cost and staff (Enterprise pm n.

Therefore a project has to start and end at specific period of time, using specific resources to attain a specific objective n. Major stages of a project are initiation, planning execution, control and closing. Project management helps the company to plan, organize and implement its activities in an organized manner using the available resources, project manager must have management skills, communication skills, risk mitigation skills, procurement skills, time and cost management skills as well as integration skills n. The development and implementations of a marketing strategy like any other project requires time, resources and measurable objectives.

The project team will be based at the mainframe headquarters. The team will consist of five members. Members will be drawn from marketing department, product development and innovation, finance department and human resources department. The project will be funded by the company. The stakeholders will be the Mainframe, company appointed partners as well as distributors across the globe. This will paper will analysis a project aim at developing a marketing strategy for Softxpand. Mainframe, like any other company, is seeking to increase its market share in a competitive business environment.

Its competitors for Softxpand are NComputing, MPS and conventional computers in a company.

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