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Marketing Fundamentals: Marketing of a Brand

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Quality of product is again one of the most essential elements that should be taken into consideration. Like all the products of “ mother care” are nice to look an especially its furniture and all the clothes are very comfortable, nice to touch and easy to wear. ” Mother Care” toys are very colorful un-harmful and nice to play. So the mother’ s really like this brand for there kid’ s. The durability of any product is no doubt of one of the most crucial elements in any brand. We could take “ Akai” the furniture of Akai is beautiful, elegant and durable.

This furniture may be placed anywhere, may it be in the office or may it be in at home. It will certainly look good. It is true that one has got to face a lot of challenges and have to cross unlimited problem in order to be successful. (DiMaggio, n.p, 2001) Reliability in a product is equally important. As it is that if a person, using a certain brand is satisfied with its quality then that person would certainly tell other people about it.

This way there will be word-of-mouth advertising. At the same time maintenance of that particular brand, quality is of course very essential element that has to be considered, and cannot be overlooked at any cost. As it is, if the quality of the brand will decrease then this would eventually decrease in the sale of that product. Which would not be good for the organization that is producing or making that particular brand? We could say that “ A brand is a product from a known source (Organization).

The names of the organization can also serve as a brand. The brand value reflects how a product’ s name or company name is perceived by the market place” . (DiMaggio, n.p, 2001) While taking-care-of the customer’ s choice a lot of other factors have also to be considered. Those factors are the social, legal, economic, political and technological factor. Without any doubt, the above-mentioned factors hold a lot of value in the marketing of a product or a brand let us first discuss the social factor.

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