It is important to state that Google has appreciated the fact that technology is not static but changes with time. This has enabled the company to ensure that it is a step further than its competitors like YAHOO. com in regards to offering the best and most direct and quick searches to users (Shebley 2007). The other issue relates to the company also being involved in the distribution of computer systems and it also ranks as the largest in this category. Google has been making its own hardware i. e. purpose-built hardware which has enabled it to build its servers from scratch making it have the best that serves its purpose.
In this regard offering the best for the users is made easier. Business model innovation Google’ s perfection of targeted ads and their nature has enabled Google. com to attract many users whereby they are provided with a better experience. Google has made sure that the targeted ads in Google. com are most useful and relevant to the users more so in relation to the search options and outcomes. Through this Google has been receiving huge revenues thereby ensuring the site’ s continuity into the future.
Brand Google as a brand name is an IT household name that every internet user is familiar with. Popularity in the online business is what counts for revenue generation and in ensuring sustainability. Google. com in the process has gained many users most of whom are not interested in knowing what the competitors are offering. Coy (2006) says that many competitors have come to the market and keep innovating their sites and productions to woo users but despite all these, Google. com as a search engine remains at the top.
Image to a company is everything and this is what Google has been working so hard to maintain since failure to that, competitors are many and waiting for the opportune moment. The above combination of factors has made Google as a company a world leader in the technology sector. The formula has really worked wonders and the art of keeping everyone happy has clearly been mastered by Google. This model is quite simple where the technology is customer-focused while indirectly looking at the revenue generation avenues.
Google organisational culture Organisational culture is a huge way to determines its success or failure or how long it takes to achieve success (Hierling et al. 2008).
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