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Importance of Change Management and Challenges Faced by the Organization

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A well-laid communication plan is a prerequisite for the support of large scale projects to be performed by multinational corporations. The key objective of the communication plan should be sending and receiving important messages. Once, the communication plan is executed smoothly the employees would be able to understand the impact of change. An effective communication plan would help in increasing organizational and employee performance (Manning, 2012). Excellent communication plan would lead to better quality and lower cost delivery. The communication plan would consist of 3 stages like introduce, engage and sustain.

This is also known as a communication vehicle. Although the stages of the communication plan are easy and comprise very minimal elements it is the factors like timing, quality of message and the mode of the message that decides the effectiveness of the communication plan. The key message will include components like strategy, duties, and responsibilities while implementing change, reasoning factor for resistance to change. The frequency, timing of the key message, and target receivers should be well decided and as per the requirements and convenience of organizational change (Process change, 2013).

The communication plan should be estimated after estimating and evaluating the risk factors associated with each and every element. The communication plan would be serving the purpose of a schedule which would depict the timings, delivery mode and the receiver (Process change, 2013). One of the major factors would be the evaluation of the communication process by collecting feedback from the receiver. Since the organization will undergo a complete restructuring by the establishment of new policies, procedures the strategy team would require efficient technical and managerial expertise which would have a positive impact on the organizational development.

The initial stage of the management plan would be the identification of the needs of the new organizational structure and preparing plans accordingly.

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