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Managerial Decision Making of the USA World Bank

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Opportunities are always there whenever one thinks of some intrapreneurial activity in any organization, in the same way, there are numerous opportunities the bank can take by launching this new product, the first opportunity is that such innovative idea has never been implemented in the market of launching such a product. Therefore this is itself an opportunity for the bank, the target audience which is according to the bank is the entire USA population would start recognizing the bank and would also come for services even other than the card purchasing, and therefore the market share and profits are also likely to be increased, except it this step would perhaps be a very innovative one in the banking history as now the people would start getting instant rewards on spending money without any fuss, the bank would of course start being recognized by every small or large organization and this would increase the bank’ s credibility, if the product would be successful then it can also help the bank to improve its position and image in the market, and also this product’ s success would help the bank achieve its long term objectives.

Lets consider the first opportunity that such innovative idea has never been implemented in reality so it is itself an opportunity to launch such a product, the first problem that can be seen is that the condition is so vague, everyone is unsure about the future product performance, there is also a possibility that the product would be a failure because it is against the rules of launching a new product or any product or service when you don’ t have a particular target audience and same is the case here where the bank has no particular target audience but the entire population, the bank should consider it important as if they would not have any particular audience how could they be able to convey the proper message behind launching the product to everyone, this is not only creating confusion in the bank but it is likely to create more confusion in the mind of the people of society, another problem which is in relation to the previous one is that when there wouldn’ t be any specific target audience.

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