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Macro-Environmental Factors and Competitive Audit

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In regard to economic factors, the organization has been successful even in the current economic crisis. The UK presents a favorable market for the industry’ s products, and it does not suffer from unfavorable economic conditions. The company has established in the UK market and continues to open new stores in many parts of the UK. The sales have continued increasing and therefore there are no economic challenges that may hinder the organization’ s performance. Moreover, inflation has not been an issue for the organization even during the current financial crisis and therefore there is a possibility that when the nation recovers from the crisis, the business will even do better (Alice, 1998). Social factors are favorable for the organization’ s growth strategies.

For example, the organization produces textile products for all ages in the population. The changing lifestyles present the organization with a stable market for its products, with people demanding more of the emerging designs, which make it more competitive in the textile market. The organization targets the social events that people regard as the most fashionable, where they offer the products (Stacy, 2000).

More people are getting interested in leisure activities and the organization produces garments that suitable for the occasions. The organization’ s products have become acceptable in the society, especially for the people who have used them. Technological changes have largely affected the production methods of the organization. It adopted new methods that are more efficient and cost-effective, which are suitable for the new consumer preferences. The use of online marketing and communication with the consumer through the internet indicates the organization’ s move towards utilization of technological advancement (James, 1998).

It has been capable of carrying out effective market research that has been significant in consumer satisfaction. Moreover, it is capable of reaching more consumers than it used to through the conventional means. The consumers can also request for products through the internet.                          

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preview essay on Macro-Environmental Factors and Competitive Audit
  • Pages: 10 (2500 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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