This banking group is also major player in the corporate banking or business arena. It provides portfolio management and wealth management services to HNI individuals. The company is a leading player in emerging Islamic banking, investment banking and private banking services in UAE and other Middle East countries. The bank is recognized as a leader in its high competence areas like asset management and financial brokerage services. This company has been well positioned among its target customers for its high value added services and delivering corporate value to shareholders and employees. Apart from its active business operation in UAE, the company is also successfully penetrated in emerging foreign markets like Qatar, United Kingdom, Singapore and Jersey.
The overall business activity is maintained by more than 8000 employees from more than 50 nationalities which have made the most diversified cultured organization in UAE region. Corporate social responsibility is key part of its business activity. National Bank of Abu Dhabi is involved in many corporate social activities like charity, education, culture, art and sports. It always focuses on the national culture into its business culture and dedicated to preservation of it. There are two different types of customers of the bank.
One is individual people and another is small and medium businesses that require loans from the bank. Individual customers requires loan for personal requirements like marriage, child’s education etc. they also need loan for buying persona car, buying a property and many other reasons. The bank also offer a complete package of short term and long term lending facility to its priority individual customers under personal banking. It provides short term and long term lending to the businesses.
Corporate lending service by the bank includes lending for different types of need of the company. The bank provide business credit card to small and medium companies. The bank mainly focuses on lending to small and medium entrepreneurs that can source finance through creditors like bank and other financial institutions. It offers rent finance to SMEs so that SMEs can access business environment and all facilities and technologies required for a business. The SMEs also can get vehicle finance from the bank for purchasing vehicles for the company’s business
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