Few factors that have been key drivers of success for the company are the wide range of products and services as well as high stability of the management. In almost 25 years of operation, the company only had three CEOs. In addition, reports have suggested that the company has always functioned with proper strategic plans, be it in the field of marketing or operations. The company gives enormous importance to the other essential factors such as, sustainability and corporate social responsibility, which in turn positively impacts Vodafone by generating a sense of trust among the consumers (Vodafone, 2013a).
Furthermore, factors such as diversified geographical profile, high brand awareness and improved customer services, have driven the organization and made them stand out among the mass. The company is currently aiming for further development of its market position, thereby carrying out market expansion. The same can be achieved through continuous innovation. For example, the development of technology from 3G to 4G can be effective for the company. Besides that, the company is also seeking product diversification and is trying to imitate the business model of China mobile so as to reach new heights in the global telecommunication sector.
These aforementioned factors render Vodafone distinct from other telecommunication companies. As a result of the core competencies, the company have developed considerably in the last few years, which has allowed them to expand the operations in various parts of the world. In the next section, the study presents a strategic plan for the business to grow over the next three years. From the SWOT analysis carried out in the last section, key areas to which the company should pay more attention are transparency in business, improvement of research, and development infrastructure as well as the development of a sense of trust among the consumers.
Transparency in business is one of the most crucial factors on the basis of which a company is judged. In a similar way, enhancing research and development and generating a sense of trust among the consumers are key business drivers.
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