The objective of this research lies with the future prospect of the organization as well as its growth and development. The UK have witnessed as well as benefited from various diverse, competitive as well as innovative retail companies. It also includes both the locals and multinationals. However, there have been many issues related to such a diverse and large sector which includes high labour cost, inefficient processes, low inventory knowledge, low productivity using high amount of resources, increased competition, etc. (Yu et al. In the further study, the key issues that arise as a barrier to the strategies and operations of a chosen retail company will be illustrated.
The methodology for such will be emphasised in more accurate and simple manner. Some recommendation will also be stated to overcome such issues. This study will emphasize on the operational strategy of Tesco. The company chosen for the research belongs to the retail sector as well as headquartered in the UK, England. It is a British multinational founded in 1919. It is a international grocery as well as merchandising retailer. It operates multiple numbers of supermarkets and hypermarkets in various regions of UK, Europe, Ireland and Asia (Tesco. Target market unknown- Tesco is still unclear about its target market.
The company is caught between the premium products which are offered by its rivals Waitros and Sainsbury and on the other hand the discounters Lidl and Aldi. This has exerted an enormous pressure on the organization. The concern of most of the businesses these days is to survive as well as prosper in the future days. An organizational strategy acts as a long-term plan that is set with an intention to make the business successful in the days yet to come.
A well strategized operation of an organization is always very meaningful as it is concerned with the organization’s day to day activities. An organization’s strategy as well as operations is the main determinants of its success and maintaining a good relation between them is the prime key to achieve goals (Mantere, 2013). Strategy refers to a long term design which concerns most of the senior managers whereas the operation is related to day-to-day issues and generally carried out by the lower level staffs.
Operation deals with resources which that create product and services as well as satisfies the needs of the customers. There have been arguments that a few
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