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Making a Sustainable Commodity Chain for Tourism Responsible

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Ioannides states that although tourism is a product that tourists purchase, the experience that one enjoys being personal varies from one person to another. Thus, despite the difficulty of applying the commodity chain concept to tourism, it is possible to consider international tourism in terms of a commodity chain, or a set of distributed and interlinked processes, maintained by geographically dispersed business actors. The carefully designed and synchronized processes of the tourism commodity chain deliver optimally, the tourism experience.           If a commodity chain that delivers products or services to customers fails to satisfy, it disintegrates because earnings cannot continue to maintain the commodity chain (Caalders, 2003, Pp.

7 – 10). In addition, if the geographically distributed stakeholders with interests that remain more focused on their locale are less than satisfied, it is likely that they will not want to remain a part of a commodity chain. The environmental impact of tourism can degrade destinations to render them unable to cope with more tourists. Thus, the concept of sustainability is important for all types of commodity chains, including the tourism commodity chain, and it makes sense to examine the sustainable commodity chain for tourism in detail.

In addition, it is important to try to understand better, how actors, or businesses, associated with a sustainable tourism commodity chain may act synergistically in a responsible manner to make a tourism commodity chain responsible in the interest of all stakeholders. This essay presents a discussion about the previously mentioned issues that should interest everyone with an interest in international tourism management.       The Sustainable Commodity Chain for TourismAccording to (Caalders, 2003, Pp. 7 – 10), sustainability demands consideration of ecological, economic and social aspects in relation to one another, and this means that the sustainable commodity chain must satisfy the three P’ s of sustainability: People, Planet and Profits.

Thus, activities related to producing the tourism product for a destination should deliver long-term economic viability and a fair distribution of profits for all actors involved in making the commodity chain functional.

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