It is evidently clear from the discussion that Ford Motors has produced a number of different vehicles models which satisfies their needs. They range from sports cars for rallies to trucks that are used as transit. This makes their main objectives be; to touch and create a larger market for their products. They have applied pull and push technique, in order to find more customers for their products. Baloglu et al. , states that the push strategy of marketing aim is to inform or push the product onto the market so as it can be known.
In addition, this method is performed in a way that it entices the customers into visiting the stores and purchasing the vehicles. Such a technique may be conducting shows and exhibitions. Furthermore, Ford Motors Company has segmented its market through their product differentiation that offers a variety of products to the buyers. This helps the company to meet the needs of the customers with different needs or different backgrounds or ages. This is with Kotler, who agrees that segmentation of the market helps in satisfying the diverse needs of the customers.
This makes the customers have alternatives choices, for their taste and the desire for the same product. Ford motors have unique ways of unveiling the key message of their products; this is portrayed in their mission statement. This is aimed at continually making improvements in their products and services, in order to meet our customers’ needs, and this is an assurance that the company has a long-term plan for meeting their needs. This makes them more reliable for other services. In addition, they have a slogan of “ A foundation of success” , which ensures the customers that the commodities from Ford Motors are of great quality that has a good returns and few breakdowns.
In addition, another key message is conveyed through their mission statement; to accelerate the development of new products our customers want and value. Schoemaker shows how these slogans act as a marketing tool for any organization. Also, Kotler et al. , strongly agrees that this technique may be used as a perfect communication, in order to assure customers of the viability of the products of the company.
It can, therefore, be deduced that by having a good and friendly vision that focuses on customer’ s value and progress, has made the Ford Company increase its trust to different customers from different parts of the world.
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