Based on the findings, the report will draw a conclusion and provide some recommendations regarding how to improve the productivity of the company. Nevertheless, before getting further deep into the study, a brief overview of Zara is presented below. Zara is a Spanish company involved in manufacturing and marketing of clothing and accessories. The company is the sister concern of Inditex, which is one of the leading distribution groups in the world. Zara was founded by Amancio Ortega and Rosalí a Mera in the year 1975. Presently it is headquartered in Arteixo, Spain.
The first store of the company was opened in La Coruna. Zara is considered to be one of the largest multinational fashion companies (Zara, 2010a). The major competitors of Zara in the global context are Uniqlo, H& M, Marks & Spencer and United Colors of Benetton. According to reports, the company owns 5,527 stores around the world. Apart from the store operations, it also operates through online platforms. The net sales value of the company in the year 2011 was 13,793, and the operating profit was 3,258 which reflect the company’ s financial stability (Inditex, 2011).
The company is best known for continuously developing and launching new products. The company comes up with a number of innovative designs each year, which helps them to compete in the market. According to the CEO of the company, Zara’ s business idea is very much straightforward. The primary objective is to make a link between manufacturing and demand of the customers; and also to link distribution with the manufacturing process (Mcafee, Dessain and Sjoman, 2007). One of the strong points of the company is that it gives equal attention to each department.
Now, in the context of its information system and technology department, the company remains very much consistent in maintaining speed and accuracy of the systems. However, interestingly the company did not have any official Chief Information Officer (CIO) or any standard procedure to set budgets pertaining to information technology. In addition, there are hardly any processes based on which Zara makes an investment decision.
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