The author demonstrates the tried and tested formula for e-commerce success which is clear, unambiguous and crisp communication. The pioneer in e-commerce, Dell computers still occupies the number one position when it comes to the most popular online retailers. The most powerful equipment of Dell is its set of localized websites. Dell UK experienced a massive 52% growth in web traffic and as such emerged as the fastest growing site in the UK. (Comscore Networks, 2007) A detailed comparative analysis of the Dell website will assist in understanding the improvement of the area is possible.
The layout of Dell’ s website is fine-tuned and perfectly synchronized with its core objective of disintermediation. The Dell site is primarily a hybrid of selling and branding site where the consumer is given information about the product that will help decide the item when doing the purchase research. Banking Sector: E-commerce in the last two decades brought about the second revolution in the banking sector. UK’ s high street banks like Barclays faced unpredicted branch closures and a falling customer base. Surveys showed that there was a fall in the levels of customer satisfaction and confidence.
It did much damage to the banking and the financial sector. It was at this juncture that e-commerce was introduced. It provided much relief to the banking sector. Efficient e-commerce helped banks to revive their performance by raising customer service standards, increasing the choice of retail financial products, reducing charges and giving consumers newer and better ways of managing their money. (Patterson J., July 2000)The Hong Kong and Shanghai Banking Corporation is one of the leading private sector banks with its headquarters in London.
According to Forbes magazine survey 2008, it is HSBC emerged to be the largest banking group. In spite of primarily being a European bank, HSBC has a huge operational base in Asian countries. It has significant lending, investment, and insurance activities around the globe. HSBC over the years has acquired exceptional efficiency in operation and management.
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