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A Change in Customer Preferences in their Choice of Food

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The study would consist of two parts. The first would involve critical literary research of existing literature on the subject. The Internet databases of EBSCO, MedScape and Google would be utilized as sources for the required literature. In addition, the local libraries would also be used to provide the required literature. The literature on the subject prior to 1990 will be excluded and preference would be given for literature published in the last ten years. This would enable a separate point of reference for the independent research that is planned  The second part of the study would involve an independent research study again consisting of two parts.

Ten supermarkets would be chosen from the neighborhood and nearby vicinity. Twenty-five customers each of these ten markets would be surveyed to ascertain changes in purchasing preferences of food and food products, through the means of a well-prepared questionnaire. Customers below the age of thirty would be excluded. The identities of the customers would be protected by the use of codes on the questionnaire. In this manner, the study would consist of two hundred and fifty subjects.

The changes in stocking patterns of food and food products by the chosen ten supermarkets over the last five years would be ascertained by the use of well prepare questionnaires and through interviews conducted with the managers of these ten selected supermarkets. The identity of the supermarkets would again be protected by the use of codes in the questionnaires. The coding details of the customers, as well as the supermarkets, would be available to the research team and the concerned faculty members. The data from both the sets of questionnaires would be collated and statistically analyzed using Chi-square and T-Test methods to arrive at the findings of the study and whether the stocking patterns of food and food products in these supermarkets really reflect the food and food product preferences of the consumers.

Finally, an attempt will be made to ascertain whether the independent research study findings are in keeping with the literature review points of reference.  

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