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Human Resource Management Advertising and Recruitment Channelling

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The expectancy model also assumes that people behave rationally in situations where their expectations are not met. When confronted with unmet expectations, the rational response, according to the theory, is to seek new employment that will more likely meet their expectations. However, it appears that not all people seek new employment under those circumstances. None of the interviewees who expressed great dissatisfaction with their current jobs is actively seeking other employment. So, at this point the best HR department does is the analysis of expectations and make decisions of recruitment while analysing candidate’ s intentions and future plans.

While critically analysing the do’ s and don’ ts of a human resource in any organisation, assessment is aimed at determining what is working and what is not working and identifying resource gaps and redundancies. (2006a)Finding employees Recruiting today is taken a lot more seriously and given a lot more thought than it used to be. Both positively and negatively it possesses the productivity of its communication sector employee recruiting department by the number of money recruiters spent hiring individuals and even in that case recruiting department’ s productivity not always go up, as quality also matters.

According to Bill Smith, Motorola quality manager and vice president, “ If you hired an idiot for 39 cents, you would meet your goal” (Henkoff, 1991) Increasingly, recruiting is an essential tool which if used effectively helps finding and keeping brilliant employees and if the department is unable to keep its employees satisfied, it becomes a symbol of success for the competitors. Being recognising it as a competitive weapon, the competitor does not lag behind making offers to the topmost brilliant and effective employees.

So, an effective employee for one organisation is also a weakness in terms of keeping him. Once prospective employees complete a general knowledge exam and they are tested in their attitude toward work, the company then takes the top 30 per cent and scrutinizes them the way companies do their managers.    

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preview essay on Human Resource Management Advertising and Recruitment Channelling
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