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The Intricacies of the Issues Involved in the Marketing of Fair Trade to the UK Market

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The conclusions and recommendations that could be drawn from the analysis of the research done on the reaction gained by fashion advertising and a message are that they are beneficial for these different labels and brands and that they create value for the customer in more ways than one. They bring out the message given out by the fashion label. The biggest names in the fashion industry on a global level include Gucci, Versace, Top Shop, D& G, Chanel, Asda, H& M, Marks & Spencer, Playboy, Jovovich-Hawk, Armani, Aurobelle, Zara, Sahza, WE, La Fee Maraboutee, Lacoste, etc.

In this essay, the discussion will be raised with respect to consumer loyalty related to fashion symbols, advertising messages and the way in which people connect with the related brands. One must understand that the image of any fashion chain is basically what the target audiences and any set of people outside that target audience perceive it as. It is controllable at times on the part of the fashion chain but most of the times it is built by the customers, spokespersons, and people who exercise some sort of authority in opinion building measures.

We will find out as to how word of mouth plays a huge role in this scenario and thus image remains in the mind of a person for as long as he is alive unless changed by some sudden intuition or experiences that are either good or bad to what was experienced before. What the fashion label/brand can build and incorporate in itself is the identity through which it ensures every effort to remain loyal and active towards the fashion consumer. The basic aspect of fashion advertising having favorable responses from the target audience can be derived if these messages are sent out in an intelligent manner, as the essay will further pinpoint.

What this means is the fact that communications and social psychology play an imperative part in the understanding of the transmission of these messages through a particular medium or in a combination of media channels and vehicles.  

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preview essay on The Intricacies of the Issues Involved in the Marketing of Fair Trade to the UK Market
  • Pages: 18 (4500 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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