This paper illustrates a model used to explain the fashion or jewelry consumption experiences and it comprises of two main domains. These are everyday experiences and experiences basically associated with the art. However, a consumer may have experiences in either the domains or in combination hence integrate the domains in some common level of aesthetic consciousness. Furthermore, there are consumers who can differentiate their consumption experiences in either of the domains. Others may fail to associate their consumption in any of the domains and instead group them in cohesion but not as unified fashion.
The bottom line is that any jewelry consumer will always consider his or her consumption rates or habits and the consumption experiences for his or her identity, and evaluate whether the consumption add value to his or her life or not. Even the most shopaholic actress or musician will at the end of the day evaluate her expenditure on her jewels when he gets back to her right senses. According to the research findings, it can, therefore, be said that the jewels consumers are the most moved people in the most easily moved people in the universe.
Major consumption researches indicate more unplanned purchases are usually associated with jewels, art, and fashion. The above model lives to ask ourselves whether the jewel consumers part with their hard-earned cash to seek intrinsic or instrumental values. Furthermore, are there elements of subjective perceptions in the aesthetic experiences? These questions can only be answered by the jewel consumers themselves and it will be important to interview few of them. With regard to jewels and everyday consumption experiences, some consumers admitted that their love for the jewels is due to the pleasure that comes with it.
Such consumers believe that senses and emotions are attached to their outfit or the kind of jewels they have.
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