Subsequently, the growth as well as the development of destinations is typically based on the supply as well as the demand of tourism attractions. A tourist destination providing quality cultural along with historic attractions are seemed to meet the present demands as per the perceptions and the attitudes of the travellers. In this context, the supply as well as demand in relation to tourism attraction is based on historical monuments, natural resources and cultural attractions (DLA, n.d. ). 2.1. Analysis of the Tourism Demand The tourism industry is identified as an important factor accountable for the economic growth of a country.
In the present day context, perceptions, behaviors along with attitudes of tourists have changed towards certain heritage destinations that depict culture, history, involvement with local cultural events and archeology. In this regard, historic sites are identified to be the most preferred destinations for global travellers (Huh, 2002). Morocco is culturally rich country having influences from various cultures that include France, Judaism, Spain, the Middle East and Berber. In Morocco, the people regarded honor along with integrity as core values.
The Moroccan cuisine is also a merge of different cultural aspects (Walroth, 2007). Presently, the travelers visit Fes, the capital city of Morocco in order to acquire a better and comprehensive understanding of the traditional culture and Islamic civilization. It is identified as the old preserved city representing Islamic civilization and Arab World. In this context, the tourists select Fes as a preferable destination with the aim of witnessing the cultural traditions and the history of the Arabian countries. Additionally, the city is considered as a car-free zone due to narrow alleyways and in this regard, the transportation operations are executed with the assistance of mules, handcrafts, foots and donkeys.
Respectively, the travelers currently attracted towards cultural traditions visit the capital city in order to experience the cultural values and the traditions of the Islamic civilization as retained from ancient times. Moreover, the tourists are also attracted towards the city to experience its unique facets such as depicting the blend of old traditional culture and latest outlook of innovation (IDRC, n.d. ). The cultural along with the spiritual life of the city as demanded by the tourists is preserved.
In this regard, the tourism demand as identified in the present tourism industry is preserved and the city represents authentic along with unique culture in its medina (Moroccan National Tourist Office, n.d. ).
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