The most recurring and popular topic in the press, and amongst parents and educators, regarding this topic, is how poorly the children end up doing at school because of how much television they watch; in other words, they contend that the amount of television viewing is inversely proportional to the academic achievements of children. It is important to know whether there is evidence to show that television is so responsible for lowering the academic achievements of children. There have been researches that have substantiated the claim that television has an impact on children; it causes short attention spans, disassociation from literature, decreased a level of concentration and loss of capacity to think linearly in them.
In the view of Kirkorian, Wartella, and Anderson (2008) television causes a series of sensory bombardment that hinders cognition and reflection in children. If television has such an impact on children, as is shown in this study, it is very important to know how it is affecting the young generation. One of the concerns that the parents have today is that their children are no more interested in reading; they would rather spend their time watching television, which does not require much use of their mental faculties.
Educators have concerns over the fact that many of the television shows have dazzling visual effects that cannot be duplicated in the classroom; herein, there might be an association of not liking to read, as reading a book is not as visually rewarding as watching a television can be. Realizing that learning to read is the fundamental window through which all the other subjects can be understood, it is very important for the parents and teachers to realize the impact of television on the reading of the children (Wright et al. , 2001).
In the meritocratic world of today, academics do not only mean the literacy development but also include the total development of the child, which includes the social, emotional, personal and physical development, along with intellectual development.
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