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Strengths, Weaknesses, Opportunities, Threats Analysis for World Cup

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Hoy, M 2011, ‘ Sportswriter: FIFA bidding process was a charade’ , Playthegame. org, viewed 27 February 2013. From the article, the presence of the FIFA bidding process does not present a fair playing ground for the biding nations. The article reveals that the hindrance arises from the fact that most of the national FA presidents are manipulated and are puppets of dictators whose voting preference never changes despite the potential appropriateness of other hosts. The bias of national FA presidents I revealed as compounded by duel process of bidding which was characterized by vote trading and collusion.

List, CA 2007, A History of the World Cup: 1930-2006, Scarecrow Press, London. The book elaborates on the fanaticism of fans to the world cup as attention shifts to the tournament with fans packing in bars or staying at home and remaining glued to their TVs. This information is relevant in the research as it can explain why each nation wants to host the event. Lob, E 2012, ‘ South Africa struggles to maintain world cup Legacy’ , Voice of America, viewed 27 February 2013, and < http: //www. telegraph. co. uk/finance/newsbysector/retailandconsumer/leisure/8192484/South-Africa-recoups-just-a-tenth-of-the-3bn-cost-of-staging-World-Cup-2010.html> .

From the article, the wining of the bid to host world cup event in South Africa promised South Africans lasting economic and social benefits which were ironical to the current experiences of footing the costs associated with the event. Based on the high associated costs, some have been caused to question whether hosting the event was worth it. Neate, R 2010, ‘ South Africa recoups just a tenth of the £ 3bn cost of staging world cup 2010’ , The Telegraph, viewed 27 February 2013, < http: //www. telegraph. co. uk/finance/newsbysector/retailandconsumer/leisure/8192484/South-Africa-recoups-just-a-tenth-of-the-3bn-cost-of-staging-World-Cup-2010.html> Although the world cup brought South Africa international reputation, this article reveals the financial crisis arising from the event.

Out of the £ 3bn spent to host the world cup event, only a return of just £ 323 and about 309,00 0 foreign fans was obtained which was way below the predicted £ 570m and 450,000 visitors respectively.

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