These each create a territorial narrative about India and the aspects of culture. At the same time, actors in India and those who are working in Bollywood are moving into transnational arenas for communication, specifically by collaborating with American or UK productions and transferring information between the entertainment realms. This concept of communication is creating more global associations with both the geography of India as well as the international associations that are opened from Bollywood (Srinivas, 319, 2005). Defining Media Imperialism The global and local concepts that are associated with global perspectives have also led the media into new forms of communication.
The concept of media imperialism is slowly rising specifically as the media is working on influencing other cultures with the concept of local culture. The concept of dominance and power through the use of media is continuing to be incorporated into the media. The concept of media imperialism is known to create a new social fabric that is based on the dominant media forms that are focused on global culture.
These are, in turn, transforming different communities to believe that a specific culture has attributes which should be incorporated into society. The global and local communities are intertwining and becoming more transparent through the media to create new types of communities and social groups that are within specific communities. Local discourses, conditions about specific communities and the concept over one culture being superior over another are continuing to be represented within the media. As these are constructed, identities that are specifically related to different cultures become more transparent while altering the institutional power into a different perspective.
Those who are influenced by the powers of the media are then left with definitions that marginalized specific aspects of culture while allowing other types of culture to be held as civil societies which hold a sense of power (Smith, 244, 2005). An example of the media and imperialism that is associated within different movies can be seen through representations of Hollywood movies. The mainstream media is not only important because of the movies and representation. The culture that is surrounding this is one that is displayed internationally with Hollywood being regarded as an international media center.
The space which is created around Hollywood movies is one that shows a sense of dominance about the American movie and popular culture that is associated with this.
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