Facebook Pixel Code
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Fundamentals of Business Strategy for Company Operating in the Confectionery Industry

This is a preview of the 10-page document
Read full text

Product strategy is an essential business strategy as it deals with meeting the expectation of the customer's perceived needs. There are different strategies for products that are utilised to gain market share and revenues. Different brands are developed with similar product lines or new products lines that enhance the customer experience (Walden University, 2010). Cadbury Plc should follow the core strategy for the products that are aimed to offer customer satisfaction in meeting their demands. Innovative product strategies should be developed to offer new products that capture the market with its unique features and it is essential for the success of the business. The business strategies related to the customers are a long-run basis.

There are different strategies that are developed for customer relationship even though it increases the operational costs but the goodwill that is generated benefits the organisation for the long run. The customer service needs to be enhanced from the competitors that will gain more customers (Walden University, 2010). Cadbury Plc should adopt different strategic options for the products with the customer that will increase the level of satisfaction of the customers.

This will facilitate to gain more customers and increase sales and add benefit to the organisation in terms of return on investment. Cadbury Plc StrategyCadbury Plc in the confectionery industry is one of the major players in the international market. It operates in more than sixty countries through acquisition and mergers. The strategy of acquisitions and mergers had been successful for Cadbury Plc in order to operate internationally. Even though Cadbury Plc deals with Kraft Foods, it operates its beverage section independently in Australia (Cadbury Plc, 2009).

As Cadbury sustained to include new company and product names to its corporate family, it recognises the significance of successfully controlling all technical data internationally in order to manufacture, dispense and trade its products with the objectives of utilising the complete value of its intellectual possessions.    

This is a preview of the 10-page document
Open full text
Close ✕
Tracy Smith Editor&Proofreader
Expert in: Business, Marketing, Finance & Accounting
Hire an Editor
Matt Hamilton Writer
Expert in: Business, Macro & Microeconomics, Human Resources
Hire a Writer
preview essay on Fundamentals of Business Strategy for Company Operating in the Confectionery Industry
WE CAN HELP TO FIND AN ESSAYDidn't find an essay?

Please type your essay title, choose your document type, enter your email and we send you essay samples

Contact Us