The second level is where a global corporation, business, or company retains its headquarters in one of the countries where it is present and has operational branches in other countries as well. The third level of globalization is a transnational company. This entails business entities floppily incorporated in several sets of countries. He adds that it is at this level that the company advances its effort to respond to the local needs of operations in each of the countries. The fourth level of globalization, according to him, is what he calls ’ a truly global company’ .
He sees this as that company or business entity, which sees the world as one market, and therefore puts efforts to build up a largely focused strategic means in executing its assortment of operations around the globe. This kind of company proceeds to, keep and implore the lessons that are distinct in each country for the purposes of its holistic success across the world. Indeed, as Giddens observe, it is often times, the fourth level in the description that qualifies as “ ideal globalization” (Grandmont and McFadden, 1972).
The role of gains in globalization in respect to free trade, in general, is seen in three broad interrelated areas. These are trade policies, human capital development (education), and governance (Shy, 1989). Accordingly, the first is that there is the momentous lessening of bottlenecks that had traditionally defined international trade, with the emergence of a lot more emphasis on the aspect of the free flow of goods, free flow of services, and free flow of capital and raw materials. This has predominantly been experienced since the Second World War.
The second reason is to do with technological advancement. These developments include advancement in communication methodologies such the internet, mobile phones (with reduction of call costs), information dispensation, and increased transport technologies and reliabilities in such with speed and convenience (Shy, 1988).
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