Attitude is an effective variable which has a positive impact on future intention of web-based shopping. Therefore, any factors that affect the consumers’ attitude have an impact on the consumers’ perception of the Internet-based shopping. The report found out that the following are the dominant factors that affect consumer perceptions during online shopping: access to adequate information, perceived usefulness of the purchase mode, convenience, security and privacy, and finally, perceived enjoyment. All these factors have an impact on the consumers’ perception of web-based shopping. Time saving, a broad range of products to choose from, and convenience are the major reasons why people prefer shopping online.
However, from evaluation of literature the disclosure of personal, credit card and debit card information is their biggest concern. Therefore, the company’s site is supposed to be designed in a manner that consumers’ information is protected from intruders and clients spend less time looking for information. INTRODUCTION This report contains a review of how the consumers look at online shopping. The purpose of this report is to come up with future strategies that will help the firm to grow and expand into new markets.
The report also provides a deep understanding of how to manage online platform in order to support the operations of the business. New media has affected the manner in which people shop. The Internet has exerted an increasingly strong influence on people’s lifestyle. The top five online activities include surfing, e-mailing, social networking, chatting, and job searching. Some of the sites that are commonly utilized for these activities comprise of the following: Yahoo, eBay, and Google. The Internet has brought sweeping changes in people’s shopping habits.
Initially, the most common mode of shopping was in shopping at an outlet village, shopping-centers, high street, department stores, as well as at the markets. However, the advent of the Internet resulted in another mode of shopping; online shopping and it is developing at a very rapid rate. Flick defines online shopping as “buying products and services via the internet” (p. 13). In 2014, a report by ACNielsen found out that more than 500 million have shopped online. By 2013, e-commerce had accounted for about $335 billion in sales.
By 2020, e-commerce is expected to account for $700 billion in sales (Vegiayan, Ming, and Harun, 2013). The global e-commerce is growing at an annual rate of 30%.
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