The paper tells that each of the first five generation models seemed to focus mainly on one part of the innovation process and yet for success to be achieved, one has to incorporate the full cycle without preference. Key elements to put into consideration in the journey to exploit the whole cycle is aiming at boosting competitiveness and financial security. The First Generation Model (Technological Push) describes innovation as being pulled by technological needs. Innovation in the technological field has to be a continuous process. This is the bit that makes all the difference as there are companies that can keep up and those that cannot.
A form of discontinuity in innovation may destroy a company’ s competitiveness, Hamel. He describes innovation capability as a means by which inventive productions can be facilitated. Consistency is therefore very essential in this model, a company needs to have proactive innovators to fuel the novelty. Time is an important factor to consider in the whole process. Decision making is therefore put on a timeline. Exploitation of knowledge is what defines innovation capability, utilization of knowledge in a particular technological field leads to the perfect execution of an idea.
Organisational efficacy is yet another show of innovation capability that a company needs to have. It is the basic tool for executing innovation ideas that define the whole process of implementation. It is a combination of proper leadership techniques, the organizational working culture, the competency of the workforce and the resourcing tactics which are dependent on the company’ s strategies. There are basically two dimensions to innovation implementation: the target client and the technical approach to the project.
These two aspects’ combined effect is often underestimated and it may lead to the representation of different bases for the same delivering value. For example, telegraphy versus the telephone.
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