The paper tells that Telefonica has three business units that include Europe, Latin America and worldwide business unit referred to as Telefonica Digital. Telefonica global resources being a business unit for the company monitors status of the organization in the market and locate the right approach to increasing and improving competitiveness. In order to understand the environment in which the business operates involves assessing the degree of turbulence with regard to the likelihood of the environment changing and the degree to which the changes can be forecasted. In the prevailing global business environment for the telecommunication, a company is rife with rivalry within the industry.
Currently, there are various competitors, the low differentiation that implies fewer ways of competing and gaining the advantage, excessive production capacity and high strategic interests within the industry. Moreover, the presence of substitute products remains another force that determines the extent to which the sector is attractive. The use of data as a communication channel in the telecommunication sector is taking over the conventional communication methods because the advent of new technology and applications allow the convenient way of communication.
The company policy is based on conviction regarding corporate social responsibility because Telefonica leadership believes in doing things right, and taking care of every action and decision. Through evaluation, the company develops ways of consolidating a transparent and collaborative relationship with its suppliers while at the same time setting up improvement plans. The company develops new applications in order to reach new market niches that in future may be the driving force for development. However, the company faces the challenge of carrying out this process through constant communication with other firms, the public.
Nevertheless, the company has identified niches of growth associated with digital inclusion in order to enable access in telecommunications.
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