Identify the purpose of the survey. The purpose of carrying out the research should be clearly identified i. e. what one needs to know and how the results can be used (D. , 2004). Identifying the targeted respondents- After the purpose of the survey has been identified; the targeted respondents should be identified. For instance, one has to identify the respondents who can provide the needed information and those who are more likely to respond. Choosing a method of delivery- Surveys can be distributed by mail, given out online, by phone or can be carried out on site.
Each method has different advantages and disadvantages in relation to cost, personnel and time. The questions to be asked will determine the method of delivery which suits the purpose of the surveySample selection- if one needs to make a generalization of the entire population based on the results of the survey, good sampling needs choosing a representative and a random sample. A survey result, which does not have a representative of a random sample, cannot give a general overview of the whole population (Pope, 2009). Developing design and content- several factors should be considered when developing the design and content.
Time is taken by the respondents, their characteristics i. e. their education, age, and other demographic factors should be considered since it assists in formulating and wording of questions to be asked. The survey should be as simple as possible, and questions should be well understood and interpreted by the targeted respondents. Developing the questions-The The questions that give the needed information should be asked. For instance, the questions should relate to the objectives of the survey. The respondents should answer all the questions with ease, and they should be framed in a manner that can be easily interpreted. Designing alternative ways of responding- One needs to develop choices of answering the questions, for instance, one should decide whether to choose open-ended or closed-ended questions.
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