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Fieldwork

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Instantly so Google marks the époque in which every person can receive global fame and power in a minute (elch, 1993, 71). During this time Google launched the video in which all the main events of the world, which coincided with major events of American nation, were typed as words of request. This choice is not accidental as the way of information transmission was always the way of power control in the world. In this zeitgeist, video Google has concentrated on the personalities, which create the world history (Matsumoto, 2001, 130). Internet has made the perception of information so overwhelming that the human and the human culture cannot manage with it yet.

For the first time Google includes memes-absolute invention of the Internet in the video adding this form of communication (art. ) into global cultural flow. Some scientists also claim that memes will become new genes and will be spread instead of the latest (White & Dillingham, 1973, 43). On the one hand, Internet users became aware of prominent people and about those who have become successful by chance instantly.

In addition, people create history so the history is made just in front of the screens. On the other hand, people get used to sensations and aim for more. Excessive information makes people insensitive and lust for more emotions. However, Google reminds that apart from positive global positive events there were negative events, such as natural disasters or war conflicts. It seems that Google reminds us of ambiguity of life. Here the globalization sites are completely different as the site changes increasingly fast each day. The emphasis is made on globalization; the search starts from European debt crisis moves to US unemployment and stops on Thai political crisis.

Therefore, the company demonstrates that suffering and problems unite people more since in every part of the world hardship is hardship. However, the problems of humanity are mostly “civilized” explained by economic reasons (Mantovani, 2000, 100). Google shows how global society gets more and more involved and developed. Fast shift to scientific advances makes viewers emotional and responsive. Google plays between sadness and joy as it reminds us famous people who died in the previous year and little stars that appeared.

Therefore, the culture acquires more global and more expressive emotional patters. Here the culture became poetical as it starts with abstract issues claiming that the year was the year of

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