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Contemporary Marketing and Industry Analysis at Fisker Automotive

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The potential markets for the export of Fisker Automotive Inc. ’ s product Fisker Karma are Europe, China, and UAE. The United Arab Emirates possesses the seventh-largest oil reserves in the world. The responsibility of the country towards the environment has enhanced the introduction of e-mobility in the country. The country has a sunny climate all the year which will facilitate to charge the battery of the cars when parked outside. The customers can also control the high expenses related to oil consumption for transport purposes. The government of the country is taking steps towards the protection of the natural resource of the environment and also towards the cost control of the people of the country. The Chinese Government supported the aim of the country to become one of the leading countries supporting e-mobility.

The intention of the country is to decrease oil dependence because the hike in oil prices has been a major concern in most of the countries. The government support reduces the political risk related to the introduction of plug-in hybrid technology in the country. The United Kingdom is also supporting the e-mobility concept.

The Britain government has taken a decision that by 2020 all the cars that will be sold will be electric cars. This is a responsible step taken by the government towards the conservation of natural resources. Electricity being used as a source for serving the purpose of transportation has been an important measure taken by the government. Marketing PlanIdentifying, Evaluating and Selecting Target MarketsIt has already been mentioned earlier that the potential markets for the expansion of Fisker Karma are UAE. The automobile industry in the United Arab Emirates is well developed.

The country has taken steps to create a safe environment by bringing economic stability. A good amount of investment has been made for new showrooms and customer service centers throughout the country.

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