Reportedly, the historical re-match shall be announced publicly starting November 2008 in press releases through the worldwide news media. The first announcement shall be made on November 3, 2008. From then on, marketing activities coordinated with the Hotel Sales will commence for block booking tours. Travel and tour groups shall encourage group bookings at special group rates to encourage participation in the event. Organizations which will commit to a guaranteed number of bookings shall be given incentives. The organizers will form a secretariat that will serve as the communications control centre and the coordinating committee for event management of the entire project.
This secretariat will function starting May 2008 up to June 2009. It will report to a governing board with 7 members – the organizer, the promoters, the WBC representative, the Mandalay Bay representative, travel and tours representative and the advertising and media representative. The overall head of the secretariat will be the Chief Executive Officer to who will report the Chief Finance Officer and the Chief Information Officer. The three chiefs from the executive committee. Between the three Chiefs and their designated staff, all directives from the board will be carried out by various committees and subcommittees to make the event a success.
To facilitate communications control, the secretariat will construct an event website to help manage the event phases. For this purpose, the internet address www. pacquiao-marquez2.com shall be registered with the domain name system. The website will help disseminate information bulletins regarding the project and the event itself. Press kits will be handed out by the Chief Information Officer to various media groups. Monthly event briefings will be held to address concerns that may come up as the event date draws near.
For the week of March 8 – 15, 2009, the week of the match, a daily newsletter will be published by the Secretariat for distribution in all the accredited Las Vegas hotels.
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