This paper illustrates that social media marketing campaigns are series of planned activities using the social media to persuade consumers and members of the public that an organization’ s or a company’ s, products or services are valuable. Today many people have access to the internet and so they visit social media sites. Therefore, companies who choose to venture into social media marketing campaigns will establish a large customer base and improve their reputation. Social media marketing campaigns are interactive in nature and this gives the public an opportunity to air their views about a company; its products and services.
This may happen in the form of compliments or criticism. When a company is commended for good work, it should endeavor to maintain and improve the same. Criticisms should be taken very positively because they are meant to steer positive change in the organization. For instance, if people complain about the branding of a particular commodity, the marketing experts should ensure that the branding is changed to suit the tastes of consumers. Different companies have used social media networks to market their products.
Social media campaigns are vital in marketing an organization’ s products due to its high interconnectivity and interactive nature. However, caution should be taken to ensure that it is done in a systematic and efficient way to meet the desired objective of persuasion. If poor strategies of social media campaigns are employed, the objectives of the campaigns may not be met. One of the important ways of conducting social media campaigns is by signing up for the most convenient social media sites, for example, Facebook, Twitter, YouTube, and Dig. com among others.
Signing up alone is not enough; the marketing team of the business entity must ensure that a large social network is developed in order to reach as many people as possible with a persuasive message. Different sites have different ways of enhancing connectivity and communication with the target groups. For instance, you can add friends on MySpace, and poke or write on the walls in the case of Facebook connections.
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