Voted for by over 600 motorists who had just bought or were thinking about buying a new or used car, the users analyzed more than 60 of the UK's top motor manufacturers, dealer groups and car supermarket websites. Each website was judged on a range of criteria which included measuring the quality of the customer service online; website design; the use of animation and engagement with the customer; ease of navigation; and the search tools and features available. As well as winning the top award, Skoda was also highly commended in the 'Best Motor Manufacturer Home Page' and 'Best Motor Manufacturer for Purpose Intent' categories (Reading Room Drives Skoda's online marketing campaign forward and wins the prestigious award, 2008)Skoda’ s online marketing campaigns attracted the attention of many people all over the world.
Skoda realized that online marketing is the best way of reaching individual customers with the help of customized advertisements. Emails are the major feature for the marketers as far as online marketing is concerned. It is faster, cheaper, yet more effective than most of the other advertising channels for the marketers.
Moreover, electronic media are more environmentally friendly compared to all the other media and being a socially responsible organization, Skoda put more efforts on their internet marketing or online marketing efforts which enabled them to become the winners in the online marketing category. Internet marketing strategy requires only computer skills to reach the customers whereas the other conventional advertisements need a lot of other skills. Compared to the other expensive marketing strategies like audio, video and print advertisements, sales promotions etc, internet marketing is cheap and more effective.
Search engine optimization (SEO) is required for such marketers to rank their website higher in search engine rankings. It is quite possible that thousands of similar websites are entering the internet over a short time period and if the website fails to optimize, its ranking will be much lower and the visitors may not reach there.
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