Marketing strategies are used differently by stores, particularly the small and big ones. This portion of the study looks at the marketing strategies of Shoe Mart, a big department store and two smaller stores, the Baby Phat and Women’ s Secret. Women’ s Secret is a leading Spanish brand name of lingerie, underwear and casual wear for women. The company has been established in 1993. Women’ s Secret always comes up with new design, concept and innovative styles. Baby Phat is a baby idea of Kim Somora Jones, a noted fashion model.
She put up this company in 1993 and decided to fill up the gap of high end and hip-hop style of fashion market of women. Kim Sonora uses high fashion elegance in the design of her clothes wear and has placed a premium cost on her product wears (Sojones). SM Shoemart is a big department store specializing in retail sales. Its advertising campaign is “ We have it all for you” . This is true since everything that you could think of falls into one large roof. SM Shoemart is the largest department store in the Philippines and the biggest retail dealer.
It has a chain of department stores all over the country. Marketing strategy is defined as the “ set of specific ideas and actions that outline and guide decisions on the best or chosen way to create, distribute, promote, and price a product or service” (Dolack, Dave). The three stores covered by the study have their own marketing strategies. Shoe Mart uses walk-in shoppers’ strategy. Shoe Mart has strategically established chain of department stores and uses this approach in all of their stores. Shopping around the spacious department store like Shoe Mart is an easy way to do business.
Everything is available, and arrangement is classified into sections. There is a variety of items to choose from. It is easier to do business with Baby Phat and Women’ s Secret because of its specialty item which is concentrated on their own brands. The products are focused and will not require a lot of time shopping. Services: SM uses customized service. There is one or two designated salesperson for every area. Customers are free to choose on items, and then call the salesperson for help in ordering.
They serve only when called. I consider
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