John Bezos is a member of the Bilderberg Group. Consequently, he attended a conference organized by the group dubbed the Swiss 2011 Bilderberg Conference, which took place in St. Moritz, Switzerland (Byers 2006, pp. 46). The character traits of Jeffry include the following: he carries an attitude of not giving up and he is a visionary. He has never gloated over his immense success, he always aspires for more; he has never focused all his attention on short term profits; he always stands by his word; he has a strong faith in the concept of low pricing, and he believes in building trust.
Furthermore, Bezos is well known for his sharp and intelligent style of leadership, a quality that has seen him successfully set up Amazon. com, a successful contender to a well-established giant like Barnes & Noble (Byers 2006, pp. 47). Jeffrey Bezos set-up Amazon. com Company in 1994. This was after discovering that Internet usage had been growing at a pace of 2300 percent every year. Working from an office whose size was less than 400-square feet in Seattle, Bezos launched the Amazon. com Company on the Internet in July of 1995.
The mission of Amazon. com is to utilize the Internet to undertake book buying transactions thereby transforming the process into a quicker, easier, and more enjoyable book-shopping experience. By the end of 1996, his company was rated one of the highly successful Web retailing ventures, with revenues hitting $ 15.6 million. Almost instantly Amazon. com developed into one of the world’ s biggest e-tail bookstores (Spector 2000). Since the time of its founding, the company has undergone frequent and major changes to uphold its leadership place as an Internet venture.
Among the most prominent developments were: In May 1997 – the company held its first public offering of common stock totalling 3 million. The money generated from this undertaking was spent in settling existing debts, while the remainder was invested (Spector 2000).
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