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E-Marketing: E-payment

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Banks and other financial institutions determine their benefits and policies for debit cards. They can be associated with checking accounts or bought as pre-paid cards (O'Mahony et al, 2009). They are convenient for purchasing products because their use is similar to credit cards. They are advantageous to the client as they relieve him/her of the need to carry money. Most online businesses accept them, and clients are comfortable with business’ that do. The client is not worried of losing money during the transaction or sharing account information since the card can only be operated with the owner’ s PIN number.

The client and business also do not have to make bank trips for money withdrawal. However, the method has several disadvantages. For one, the client is expected to keep accurate records by recording all transactions and being knowledgeable on their account balance. Lack of record keeping runs the risk of overdrawing funds; therefore, most customers are not willing to use them at stores that encourage impulse buying, such as bookstores (O'Mahony et al, 2009). Banks and other financial institutions determine their benefits and policies for debit cards.

They can be associated with checking accounts or bought as pre-paid cards (O'Mahony et al, 2009). They are convenient for purchasing products because their use is similar to credit cards. They are advantageous to the client as they relieve him/her of the need to carry money. Most online businesses accept them, and clients are comfortable with business’ that do. The client is not worried of losing money during the transaction or sharing account information since the card can only be operated with the owner’ s PIN number.

The client and business also do not have to make bank trips for money withdrawal. However, the method has several disadvantages. For one, the client is expected to keep accurate records by recording all transactions and being knowledgeable on their account balance.

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preview essay on E-Marketing: E-payment
  • Pages: 6 (1500 words)
  • Document Type: Essay
  • Subject: E-Commerce
  • Level: Masters
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