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Diversity in the British Mass Media

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Conversely, male presenters such as John Craven substantially retain their position at BBC, what the news reporters describe as presenters who “survive the cull” (Andrews & Revoir, 2011). What is interesting in the article are the terms used in addressing the main subject as well as the secondary subject (i. , BBC high-ranking officials). Former Countryfile presenter O’Reilly is generally addressed by the two news writers as “Miss” -- in fact, she is called in that manner for about eleven times. The term “Miss” has several connotations, which include the meaning of being a young girl.

In the process, this generates a notable paradox: the issue of ageism as against the subject’s state of being young. Moreover, there are a number of words that relate, directly or indirectly, to the term “Miss” such as “rejuvenate, ” “fresh, ” and “young, ” which essentially appeared two, three, and five times, respectively. On the other hand, the higher officials from the BBC organisation are greatly described in the news article as either senior or boss. First, the term “senior” connotes, among other connotations, the state of being old or older.

In essence, another paradox is subtly created: senior or old officials as against old employees or workers. And second, the term “boss” implies a master or superior who dominates in giving orders to his subordinate; in the text, such term is mentioned for about two times. On the other hand of the scale, the news article attempts to be objective in presenting the information relevant to the case of O’Reilly. The views between the two opposing parties are generally cited. For instance, the reaction of former BBC controller Jay Hunt -- against the accusation thrown to her as a woman who “hated women” -- is clearly, though indirectly, cited.

Moreover, the article cites the argument of the BBC officials pertaining to their decision that, categorically, has “nothing to do with [O’Reilly’s] age. ” However, the general thesis of the text evidently shows subjectivity in the way the writers wrote their article. For example, Andrew and Revoir substantially fail to examine the tribunal’s judgment pertaining to the missing puzzle on why Craven -- much older than O’Reilly and other dismissed presenters -- was not “axed” in the BBC organisation.

True, the old man is “quite different” from other presenters in terms of status or profile; nonetheless, one cannot dismiss the fact that

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preview essay on Diversity in the British Mass Media
  • Pages: 4 (1000 words)
  • Document Type: Essay
  • Subject: Literature
  • Level: Undergraduate
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