The paper states that social enterprise institute defined social enterprise as “ an organization or a venture that advances its social mission through entrepreneurial earned income strategies” (Madhogaria, 2006, p. 1). According to Prof. Gregory Dees, “ a social entrepreneur combines the passion of a social mission with an image of business-like discipline, innovation and determination commonly associated with, for instance, the high tech pioneers of the Silicon Valley” (Madhogaria, 2006, p. 1). Thus, it is evident that the role played by social enterprises in promoting the society and developing society is indispensable (Royce, 2007).
StreetShine Business Model and OperationThe business model of Street shine is very much simple. The only intention was to satisfy the social needs and at the same time satisfy the own needs of the company. Providing job opportunities were also another major task for the company. Knowing the popularity of the shoe shining business in the US, StreetShine also decided to launch the same kind of business in the UK. StreetShine was set up as a non-profit making subsidiary of the TRB (Thames Reach Bondway). The initial capital for the startup was invested an amount of £ 100,000 by the charitable trust, known as ‘ A Glimmer of Hope’ .
Furthermore, another charitable trust known as Esmee Fairbairn invested £ 75,000. The responsibility of recruitment and providing employment opportunities to the homeless was the responsibility of TRB. Another £ 36,000 was invested by Mr. Grant to set up the business and run various kinds of projects. The idea of the business was to make the society look cleaner. As a result of that, the company decided to set up kiosks at the airports and railway stations.
In addition, the enterprise also wanted to become self-sufficient and hence for earning more revenue, it started to sell advertisement space at the kiosk. Hence, the business model was based on providing social support as well as earning revenue for the firm. The social services emerge in the form of employment opportunities being provided by the company.
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