The company has no social media in which it can promote its products. There is need to generate leads by creating more social Medias where the products can be advertised so as to increase the sales and increase the profitability of the company in the long run. The company has not used any affiliates nor display advertisement either online or offline. It is evident that 500 per month is too expensive and that the company ought to reduce the costs so as to increase more customers. (Gregory, 2014) The key issues therefore that the company ought to deal with includes the need for social media to do the advertisement, reducing the costs, generating more social platforms apart from the media and mail, engaging the customers through the local events and feedbacks.
These issues should be dealt with in fullness to enable the company to get 4500 that will contribute to the sales target. The objective is creating awareness through the generation of product information and engaging the knowledge of customers with the aim of increasing the number of customers which will increase the sales and the profits in the long run. SHIRT LOCKER OBJECTIVES Create awareness Increase profits Generate leads Highlight Events SUB-OBJECTIVES -Reinforce more offline/online advertising-facebook, twitter, news paper, radio, websites -Emphasize on sales -Reduce expenses -Provide product information -Capture more leads(mobile instant messaging, mobile apps, podcast, emails, contacts) -Engage customers through local events and feedback-forums KPI -Branded traffic of the customers -Sales increase -No.
of downloads(pictures) -Conversions(e-news letter, delivery) -Customers/visitors loyalty Table 1 The Key performance indicator is vital in monitoring the performance of the objectives of the company. There will be the traffic of customers who will want to purchase the shirts once the awareness has been effectively created. (Kaushik, 2011)Sales increase will reveal increased profits in the company.
The loyalty created by the customers and the visitors will show how the company interact with the customers in the local events. The number of downloads of the pictures and the e-newsletters will reveal how the product information has spread through the generated leads. (Christ, 2011) Key strategies Ordinarily, with the current state of the economy, having a well-defined target market is more important than ever. The competition is stiff and companies have to have target markets. Small businesses can effectively compete with large companies by targeting a niche market.
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