This, in turn, leads to an increase in the effectiveness and productivity of the workers. MacVille also protects the rights of workers employed in its supply chain. The company urges its suppliers to adhere to the minimum wage rate regulations and refrain from employing child labor (Manning et al, 2006). Sustainable Development In its quest for higher profits, MacVille has not forgotten the importance of indulging in sustainable business practices. MacVille is a member of the Fairtrade and provides decent working conditions, fair prices and terms of trade to farmers and workers engaged in coffee farms (Curtis, 2005). The company actively supports environmental NGO Rainforest Alliance which trains farmers to indulge in sustainable farming practices including the optimum use of water resources (Whelan, 2004).
The other environmental leadership practices employed by MacVille include conservation of energy and preservation of biodiversity. Meeting Minutes with the Consultant Date: May 21, 2014 Venue: Conference Hall 2, MacVille Headquarters, Brisbane Members Present: Vice President, Strategy Development; Senior Manager, Business Development and functional heads of marketing, HR and finance. Proceedings The meeting was called to review the current mission and vision of the company and to assess whether the current business practices of MacVille are in line with the strategic intent. Point 1 The consultant was of the opinion that MacVille’s values and business practices support the company’s present mission and vision.
The company has worked assiduously to become a recognized brand especially in the domestic market. Point 2 The members decided that the company’s mission should be broadened. It was also decided that MacVille should pursue a more ambitious vision. Point 3 In the wake of increasing competition, the company needs to embrace innovation in all facets of business especially in product development and marketing. Point 4 MacVille should increase its research and development (R&D) expenditure which will help it to manufacture innovative, customer friendly products. Point 5 The adoption of liberalization and globalization policies by many countries of the world has opened up numerous growth opportunities for foreign companies.
MacVille needs to look at strategic alliances and partnerships to increase its international footprint. At the same time, it needs to penetrate further in the home market and attain leadership position. Point 6 MacVille will have to increase its operational efficiency to reduce costs.
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