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Design Thinking - Influences on Construction Business

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The debate revolves around the fact of whether design and particularly design thinking can be learnt and practiced by everyone. The main concentration in the design thinking revolution is that businesses get used to design thinking - design techniques, means and the way of working - as a key element of their innovation practice. Even though the design field has not completely modified design thinking in the framework within which the business community recognizes it, the fact that the organizations have adjusted to design thinking has improved the responsiveness of design as well as its potential for creating facilities, modernization, strategies and for common problem solving (Dunne & Martin, 2006, p.

Designers as well as design companies are now approached to solve problems in each and every field. The design discipline has modified astonishingly, somewhat due to the major design thinking trend; it has been provided with an immense level of media exposure and therefore it has been noticeable by a huge audience. There is an understanding of the main aspects of design thinking - multidisciplinary collaboration, swift prototyping as well as user-focused design - are utilized as means for resolving issues in every domain.

Businesses started to include the phrase design thinking within their service offers as well as promotional materials, although there was no general opinion on what design thinking actually is. The example of design thinking can be noticed at HP, when the company has taken the decision of designing the packaging with the product, rather than after product design is confirmed. The basis of this decision is to “ make the products stronger and the packaging smaller” (Gharajedaghi, 2011, p.

Earlier, HP packaging was designed to keep the product secure during transportation. Currently, the packaging is done next to the product, and hence, they support one another, making it more convenient for transportation. This is a good example of design thinking as it unites business thinking (making procedures more well-organized as well as making everything cost-effective) with creative thinking (design process). At this case of HP, the design thinking is in the process. The company modified the process to have the Research and Development department operate in a different way to let the packaging department operate in an improved manner.

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