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Disciplines as businesspersons, architects, and engineers consider DT as a leeway towards achieving competitiveness and leadership in design (Dunne and Martin 2006). The model of DT is summarised in figure 1 below. My own definition of the term design thinking is a new holistic and integrative business management concept with cross-industrial relevance in the advancement of business operations to remain competitive and address needs of the modern society. Smart Design is a consultancy firm in the UK that help other organisations to innovate. Their work embraces all sectors of the economy; from technology/digital firms to the physical ones.

The sole obligation of Smart Design is to empower other firms to improve the livelihood of the people. As Brown (2009) advices, the role of design professional is bigger in the design process to create objects that will not only be fashionable to the customers but also involving. The design professional says that the whole design process is inclusive and as such, a participatory process in creation of goods and services remains fundamental. Smart Design exists so that it can help organisations to discern people-centred approach to business by helping to develop products that can inspire action and deliver insights as well.

This is in line with the ideals of DT reviewed in this report. Reflecting on the ideals of DT and innovation, Michlewski (2008), finds an overlap according to what other professional have said on the relationship. DT and innovation both focus on resolving complex problems and uncertainty in a simple but engaging process that brings all stakeholders together (Case Number 4). What Smart Design create is involves prototyping, iteration, and liaison with clients in order to uncover meaningful opportunities in business.

To achieve this successfully they pay attention to every detail to create innovations that influence the whole world. DT as expressed by Kimbell (2009) should be in the mind of medical professionals, engineers, and business managers (the brain) to come up with innovations that define what ought to be and not what is in the public gallery. Formosa (2015) writes that the basis of DT is a human-centred approach and as such, innovative products calls on basic understanding, of human thinking. Organisations should develop DT ideas from the way others think, the way they see, move, and make products that suit these needs as illustrated in the model in figure 3.DT should be an avenue

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  • Pages: 8 (2000 words)
  • Document Type: Essay
  • Subject: Business
  • Level: Undergraduate
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